Marijn van der Laan

Marijn van der Laan is the resident Fresh Dynamics Asia consultant and is Director of PT Fresh Dynamics Indonesia. Depending on the FDA project portfolio she manages a team of local based, freelance consultants. FDA Indonesia operates from Jakarta, but consultants can also be mobilized for projects in other regions of Indonesia.

Marijn van der Laan holds a Masters degree from the University of North London, UK and she did a certificate course in horticulture from ACS, Australia. She also has a NIMA B diploma in Marketing Management. Before joining Fresh Dynamics Asia, Marijn worked as Business Development Manager with the Indonesian Flower Association (ASBINDO) and she coordinated the activities of the ASBINDO Training Centre. In Asia she has conducted a number of feasibility studies in the agrifood sector and conducted coaching and training activities for NESO and NUFFIC projects in cooperation with Dutch Universities.

The Indonesian FDA team has a sound track record in:

  • Marketing research and development
  • Private sector business development and support; with a focus on horticultural products
  • Modern markets Supply Chain Optimization and sourcing programs
  • Cold Chain Solution Development and implementation
  • Development and implementation of training programs for all links of agricultural supply chains
  • Feasibility and sector studies

PT Fresh Dynamics Indonesia acts as Local Support Office for the VegIMPACT program: a 4-year program financed by The Netherlands Government promoting improved vegetable production and marketing for small farmers in Indonesia, contributing to food security and private sector development. Within VegIMPACT FDA develops and supports Vegetable Product Market Combinations in collaboration with Indonesian supply chain partners and farmers.

The vegIMPACT team consist of:

Mr. Novianto (Senior Supply Chain Facilitator)
Ms. Junike Medah (Monitoring and Evaluation Specialist)
Mr. Riky Sianipar (Supply Chain Facilitator)
Mr. Deni Suharyono (Regional Supply Chain Facilitator)
Ms. Melliza Wulansari (Occupational Health and Food Safety Officer)
Ms. Pininta Lamria (Office Manager)

The Fresh Dynamics office is located at:

Jl. Warung Buncit 99
Wisma Yakyf Lt. 1
Jakarta 12740
Tel. +62 (021) 7975733